The Creator Economy is IMPLODING

YOUTUBE  📚 THE READING LIFE  📚  PATREON

Read on The Competitive Advantage.com | Read Time: ~4 Minutes

📚 Hey, good morning! Time to win.

Creators are RETREATING left and right, and being forced to return to their 9-5s because of all the shifts that are happening in the creator economy right now.

One of my mentors, Dominik (140k subs on YouTube) shares his diagnosis in this video here, and I broke down some of the key takeaways inside The Competitive Advantage community. 

But essentially, what this means is that creators can’t just coast anymore.

We can’t just “throw something up” on YouTube and expect brands to beat down our doors offering us sponsorships.

We need to become “Full Stack” creators and you know, take this thing seriously, which is what I’ve been doing the last few years: Treating it like a job. Because hey, it is one!

Dominik shares some pretty wild stories about ad budgets plummeting and even bigger creators (bigger than me) having their revenue sources dry up virtually overnight.

Not completely, of course, but the “2018” era of YouTube and Instagram when you could just post whatever and still get views and get paid a lot of money for “exposure” are on the way out.

It’s not all doom and gloom, though, not in my community! 

We have a “Wins” channel inside the community where members shamelessly celebrate our successes and cheer each other on.

For example, I posted today about landing a new coaching client (for social media growth - she’s going to do GREAT), and also a new podcast guest who I reveal in this post right here. 

What I’ve decided to do is give members of the community early access to the podcast episode before it goes on other platforms like YouTube too.

I’m always looking for little (and big) ways like that to make the community even more valuable for members. All suggestions are taken seriously, and I’ll be rolling out plenty of new improvements over the coming weeks and months.

I’m also personally jumping in there 3-4 times a day, answering questions, offering support and advice, working with members to grow their businesses and hit their goals, etc.

It’s been pretty damn exciting these last few days! I'm REALLY pleased with the quality of the discussions, the positivity of all the members, etc.

But hey, I could go on and on like a proud parent all day.

I will mention though that there are just 9 days left to get in before the price jumps to $75/month. So get in now to lock in the lowest price it’ll ever be for as long as you’re a member.

Even after the price goes up, your membership cost NEVER will.

That’s it for today though.

As always, at the bottom of this email I’ll lay out everything I did today to move closer to my Ultimate Vision. This is to keep me accountable and to show you that I’m working as hard as I’m encouraging you to work…

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Woke Up: 12:00PM

Sleep Quality: 70%

Pages Read: 78

Workout: Chest + Triceps

DB Bench - 60lbs, 60lbs, 55lbs, 55lbs (8 reps, last set to failure)

BB Bench - 150lbs, 150lbs, 150lbs, 145lbs (6 reps, last set to failure)

DB Incline - 40lbs, 40lbs, 40lbs, 40lbs (8 reps, last set to failure)

Assisted Dips - 40lbs, 40lbs, 40lbs, 55lbs (12 reps, last set to failure)

Triceps Pushdowns - 66lbs, 66lbs, 55lbs, 55lbs (12 reps, last set to failure)

My gym was closed yesterday, which is usually chest day, but I decided to replace back and biceps today because my left bicep is still a little bit sore. Not sure what’s going on there. But it’s not too bad. Anyway, tomorrow will be leg day as usual!

Work Completed:

Attended Writers Summit Workshop

Posted 1x on Instagram

Posted 2x on Twitter

Posted 1x on Facebook

Posted 1x on LinkedIn

Posted 1x on Threads

Posted 1x in YouTube Community Tab

Completely Updated My Content Calendar

Managed My Skool Community

Worked on My Next YouTube Video

Outlined Next Medium Articles

Some Backend Business Banking Stuff

Decently productive day, but I am NOT looking forward to tomorrow. I won’t be facing it with much sleep…AGAIN. Which is not going to be great for getting a lot done, but we shall see.

Leg day will probably suck too with 5-ish hours of sleep tonight. Stupidly stayed up way too late finishing work that could have waited until tomorrow, and fell BEHIND on some things that should have been done TODAY.

Oh well, tomorrow is another day, and as always, I will do my very best.

Until next time…happy reading!

All the best,

Matt Karamazov

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