Get This Wrong and You May as Well Just Shutter Your Business

YOUTUBE  📚 THE READING LIFE  📚  PATREON

📚 Hey, good morning! Time to win.

There’s no greater waste of time in business than trying to generate demand for your product or service.

The demand already EXISTS within the marketplace, and it’s YOU who have to conform to the demands of the MARKET.

In other words?

You have to sell what people are already buying, or else you may as well just shutter your business right now.

In my latest podcast episode I speak more about what’s called product/market fit, and why it’s so critical that you achieve it, but it’s pretty basic:

The market reflects the existing desires of consumers, and it’s a BIG market out there. If NOBODY is selling what you’re selling, then maybe it’s just something that nobody wants!

A quick example from my own life will show you what I mean:

I never used to make any money as a coach back when I helped people “read more books.”

It was only after I started coaching people individually on time management that I started to generate a decent income.

Because sure, plenty of people are interested in learning how to read more books, but they’re VERY unlikely to hire a coach SPECIFICALLY for that purpose, much less pay that coach the kind of fees that would make it worth it for me.

But time management? Oh man, that’s a gold mine!

Damn-near EVERYBODY wants to save time.

There are tons of similar examples - people building these SUPER-niche products that virtually NOBODY is looking to buy.

If they would only look around and see what people are ALREADY spending money on, and provide THAT, they’d be a lot better off.

I also offer up 4 great book recommendations in the podcast, too, if you’re interested.

There are still 11 spots remaining inside The Competitive Advantage community and you can grab one of the last remaining ones here.

If you want to surround yourself with a group of ambitious, supportive winners, AND add $1-5K/month in monthly recurring revenue to your business, that’s EXACTLY where you need to be.

Within My Direct Control:

Read 20 Books | 18 Books Left

Publish 15 New Time Mastery Videos | 15 Videos Left

Publish 27 YouTube Videos | 23 Videos Left

Publish 135 Medium Articles | 125 Articles Left

Completely Update My Social Media | 7 Platforms Left

Completely Update My Patreon Page | Incomplete

Completely Update My Newsletter Platforms | Incomplete

Completely Update My Email Welcome Sequence | Incomplete

Launch Affiliate Program for My Paid Community | Incomplete

Update 15 Patreon Book Notes | 15 Book Notes Left

Introduce Myself to 810 Authors | 767 Authors Left

Not Within My Direct Control:

Get Monetized on YouTube | 3,678 Watch Hours Left

Negotiate 12 Newsletter Partnerships | 11 Partnerships Left

Organize 12 Instagram Collaborations | 11 Collaborations Left

Reach 110,000 Instagram Followers | 1,246 Followers Left

Reach 20,000 Threads Followers | 4,700 Followers Left

Reach 9,000 X Followers | 1,412 Followers Left

Reach 3,000 Medium Followers | 1,134 Followers Left

Reach 2,000 Facebook Followers | 760 Followers Left

Reach 1,000 LinkedIn Followers | 316 Followers Left

Reach 5,000 YouTube Subscribers | 3,721 Subscribers Left

Reach 5,000 Reading Life Subscribers | 1,337 Subscribers Left

Reach 1,000 Competitive Advantage Subscribers | 538 Subscribers Left

Reach 50 Competitive Advantage Members | 11 Members Left

Reach 30 Patreon Supporters | 10 Supporters Left

Fill 8 Author Promo Slots Until End of June | 7 Slots Left

Fill 3 Open Business Coaching Spots | 3 Spots Left

Note: I’ll update follower counts once per week, since it’s such a waste of time to go through all of them every single night. Also, Threads annoyingly doesn’t give exact numbers. Oh well.

Woke Up: 1:00PM

Sleep Quality: 84%

Pages Read: 60

Workout: OFF

Chest day planned day…didn’t make it. I know, I know. Not a great example I’m setting. At least I didn’t skip because I “didn’t feel like it,” or something stupid like that. I was putting the final touches on the podcast episode and noticed it was way too late to get to the gym. Still, no excuse.

Work Completed:

Posted 1x on Instagram

Posted 4x on Twitter

Posted 4x on Threads

Posted 2x on LinkedIn

Posted 2x on Facebook

Posted 1x to YouTube Community Tab

Published 1 YouTube Video + Podcast

Published 2 Medium Articles

Outlined 3 Medium Articles

Worked on Updating Backend Pages of My Website

Worked on Updating Some of My Social Media Profiles

Worked on Several Current Author Promotions

Managed My Skool Community and Replied to Posts

Completely Organized My Workflow for Tomorrow

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I know, I know, it’s late, and I did it again. I stayed up way later than I intended, putting my morning tomorrow at risk. Stupid. But I think my day off yesterday gave me some extra power today :)

Still, I’m not about to slide back into my old pattern of staying up late doing subpar work, then sleeping in and missing my most productive hours of the day.

Not. Happening. I now know the difference in productivity between those two approaches and I OWE IT to the work I’m doing not to let my sleep get away from me.

Today was a great day though! And with that being said, it’s now 5:13AM here and I’m going to bed!

All the best,

Matt Karamazov

P.S. Whenever you're ready, here are five more ways I can help you:

1. Work with me personally to take control of your schedule, grow your business, and enhance your learning, performance, and productivity

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