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- I'm Going Into TOTAL LOCKDOWN for the Next 118 Days
I'm Going Into TOTAL LOCKDOWN for the Next 118 Days
Matt Karamazov
December 04, 2025
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Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
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“YOU have no enemies, you say? Alas! My friend, the boast is poor; He who has mingled in the fray Of duty, that the brave endure, Must have made foes! If you have none, Small is the work that you have done. You’ve hit no traitor on the hip, You’ve dashed no cup from perjured lip, You’ve never turned the wrong to right, You’ve been a coward in the fight.”
The Book of the Month inside Creator Launch Academy for December is Choose Your Enemies Wisely, by Patrick Bet-David. We’re taking one nonfiction book per month, and relentlessly applying it to our businesses. Join us.
I made the public pronouncement that I was buying a Lamborghini Huracan on April 1st, 2026. When I said this out loud, I was about 90% sure it was going to happen.
Now I’m bumping that up to 100% certainty.
There’s literally no way I don’t make it. I’ve made too much progress, I have too much momentum, and I have too much drive and aggression to allow even the POSSIBILITY of failure.
But this impacts you too.
I’m taking you WITH ME to the finish line. And I want you to take ME with YOU to YOUR finish line. Because I see so much negativity and garbage and pessimism online - the Oxford Press “Word of the Year” was literally “RAGE-BAIT” this year, like WTF - but we have to keep supporting each other.
We have to be “darkest-hour friends” for each other, and my part in that is motivating you to make the absolute MOST out of this one life that we all have.
So I’m going to be out here, chasing big things, staying positive, doing what I can to help.
118 days left until Lambo Day. 118 days left to lock in. 118 days to get it done.
I was 90% positive it was going to happen, but now…there’s no doubt. WAGMI.
If you want my personal help to add between $1-5K/month in monthly recurring revenue to your creator business, and grow your audience and authority exponentially at the same time, Creator Launch Academy is exactly where you need to be. Join here.
After achieving my (somewhat meaningless) goal of reading 1,000 books before I turned 30, I set a new (also meaningless but cool) goal of reading 10,000 books. As of today, I’ve read exactly 1,434 books, including 82 books so far this year, and if you’re interested, here’s my full Reading List.
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
DAYS LEFT UNTIL I ACCEPT DELIVERY: 118
*Outline 30 Medium Articles | 30 LEFT
*Publish 14 Medium Articles | 12 LEFT
*Publish 3 Reading Life Newsletters | 2 LEFT
*Publish 4 Creator Launch Academy Videos | 4 LEFT
*Publish 5 YouTube Videos | 4 LEFT
*Record 14 YouTube Videos | 13 LEFT
*Script 14 YouTube Videos | 13 LEFT
*Reorganize My YouTube Studio | INCOMPLETE
*Update My YouTube Channel | INCOMPLETE
*Update Author Promotion Page | INCOMPLETE
*Update Patreon Book Notes | INCOMPLETE
DATE RANGE: December 1st—7th
Woke Up: 9:00AM
Sleep Quality: 89%
Pages Read: 94
Workout: Home Workout (Push-Ups + Squats)
Work Completed:
Posted 1x on Instagram
Posted 5x on Twitter
Posted 4x on Threads
Posted 3x on LinkedIn
Posted 3x on Facebook
Published 1 YouTube Video
Worked on Next Reading Life Newsletter
Worked on Creating Sponsorship Deliverables
Worked on Current Author Campaigns
Managed Creator Launch Academy Community on Skool
Completely Organized My Workflow for Tomorrow
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Tons of great progress. I was in a mood, as you can probably tell from what I wrote above haha. But I stand by it! I won’t tolerate the negativity, pessimism, or hopelessness anymore. That’s not the message I want to spread - so I won’t.
Tomorrow it’s going to be a day JAM-PACKED with scripting and recording videos, publishing my newsletter, engaging on socials, etc. Got the weekly live call inside Creator Launch Academy too, so that’ll be fun.
But eh, I’m gonna go read for a bit before bed, and I’ll talk to you soon!
All the best,
Matt Karamazov
P.S. Whenever you're ready, here are three more ways I can help you:
Book a 1-1 strategy call with me and we’ll get you up to $5K/month in revenue by following a custom plan we’ll build together.
Become a Premium Member of The Reading Life newsletter and enjoy unlimited access to 150+ Premium Book Breakdowns, my complete notes from 1,400+ books, exclusive discounts, and more.
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