Inbound Leads vs. Outbound Leads - Which is More Profitable?

YOUTUBE  📚 THE READING LIFE  📚  PATREON

📚 Hey, good morning! Time to win.

Can you build a business COMPLETELY based on inbound leads?

How much outbound marketing is required? Isn’t a waste of time?

This is not an either/or proposition.

Both have their place, and it just depends on where you are in your business, how much time you have to devote to it, what kind of brand presence you have, and a few other factors.

At this point, I wouldn't be able to run my business just based on inbound.

I was looking at the last few author promotions I've run on Instagram (one of my main profit sources), and the majority of them have come from my OUT-bound marketing efforts.

Authors who never would have heard of me (much less paid me money) had I not taken the initiative, researched and crafted my pitch, and sent them a polite, professional, personalized email or message.

We're talking thousands of $$$ in revenue here, all because I went out in SEARCH of clients/customers/partners and made the first move.

Now, of course, inbound can be tremendously effective if you have a large enough presence, high trust, great systems, etc.

People definitely message me all the time asking me to promote their book, mention their product, etc.

I say no to almost every single one of them, but I’ve definitely made money from inbound leads. It can happen.

There’s a lot more to say about this (especially since this kind of effective, personalized outreach is one of my strong suits), but I'll just say the following:

DO MORE OUTREACH!!! IDENTIFY YOUR TARGET/IDEAL CLIENTS!!! SEND THEM A MESSAGE!!! GO FIRST!!!

(Sorry for yelling haha)

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Within My Direct Control:

Read 20 Books | 17 Books Left

Publish 15 New Time Mastery Videos | 15 Videos Left

Publish 27 YouTube Videos | 23 Videos Left

Publish 135 Medium Articles | 121 Articles Left

Completely Update My Social Media | 6 Platforms Left

Completely Update My Patreon Page | Incomplete

Completely Update My Newsletter Platforms | Incomplete

Completely Update My Email Welcome Sequence | Incomplete

Launch Affiliate Program for My Paid Community | Incomplete

Update 15 Patreon Book Notes | 15 Book Notes Left

Introduce Myself to 810 Authors | 757 Authors Left

Not Within My Direct Control:

Get Monetized on YouTube | 3,678 Watch Hours Left

Negotiate 12 Newsletter Partnerships | 11 Partnerships Left

Organize 12 Instagram Collaborations | 11 Collaborations Left

Reach 110,000 Instagram Followers | 1,246 Followers Left

Reach 20,000 Threads Followers | 4,700 Followers Left

Reach 9,000 X Followers | 1,412 Followers Left

Reach 3,000 Medium Followers | 1,134 Followers Left

Reach 2,000 Facebook Followers | 760 Followers Left

Reach 1,000 LinkedIn Followers | 316 Followers Left

Reach 5,000 YouTube Subscribers | 3,721 Subscribers Left

Reach 5,000 Reading Life Subscribers | 1,337 Subscribers Left

Reach 1,000 Competitive Advantage Subscribers | 538 Subscribers Left

Reach 50 Competitive Advantage Members | 11 Members Left

Reach 30 Patreon Supporters | 9 Supporters Left

Fill 8 Author Promo Slots Until End of June | 7 Slots Left

Fill 3 Open Business Coaching Spots | 3 Spots Left

Note: I’ll update follower counts once per week, since it’s such a waste of time to go through all of them every single night. Also, Threads annoyingly doesn’t give exact numbers. Oh well.

Woke Up: 1:00PM

Sleep Quality: 65%

Pages Read: 115

Workout: OFF

Meant to go the gym today…didn’t go to the gym today. No excuse (like I’d ever offer one), it just is what it is. The tradeoff was “worth it” in that I got a lot organized for tomorrow, made some big leaps forward in my work, got some reading done, etc. But the gym was a casualty of that today. I don’t feel great about it, but in the interest of radical transparency, I have to say that I just didn’t get it done today. Will probably combine legs + shoulders tomorrow though.

Work Completed:

Posted 1x on Instagram

Posted 4x on Twitter

Posted 3x on Threads

Posted 2x on LinkedIn

Posted 3x on Facebook

Published 1 Medium Article

Worked on Updating Backend Pages of My Website

Worked on My Email Welcome Sequence and Marketing Funnel

Scripted Some New YouTube Videos

Recorded My Next YouTube Video

Completely Organized My Workflow for Tomorrow

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Other than skipping the gym, today was a GREAT day and I am FIRED UP about what tomorrow will bring.

Seems like everything’s coming together after a horrible year of being falsely accused of a crime, going through this whole court battle, having the charge dropped, coming back from losing my part time job (which I lost because of the court thing haha).

But all of that is behind me now and I’m in a stronger position now than ever.

I feel GREAT about where I am and where I’m going, but also with how I’m able to help OTHER people get where THEY’RE going. It just feels like I’m in the perfect spot and the future is wide open for all of us.

But hey, it’s 3:12AM here right now and I’m going to bed!

All the best,

Matt Karamazov

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