Inside My $1,000 Facebook Ads Campaign

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📚 Hey, good morning! Time to win.

Today I’m giving you an inside look at my Facebook ads campaign I’m using to juice up my newsletter growth - it might be something you want to look into yourself.

Facebook ads can be an awfully powerful way to grow an audience (and generate sales revenue), but you want to keep a few things in mind at all times.

First, though, here’s a snapshot of my Ads Manager dashboard for the first day and a half of my $1,000 Facebook ads campaign:

As you can see, I’ve gained 31 leads from the bottom campaign and, to be honest, I’m not sure how many from the first.

I’ve noticed that a few of my new subscribers have been tagged “referral/Facebook” so I can assume they’re coming from the top campaign, but to be honest, I need to get way better at tracking before I even THINK about scaling up these ads.

That being said, I’ve added at least 35 new subscribers to my newsletter (The Reading Life, not this one), for “just” $51.19. That’s CAD too, by the way. Not sure how much that is in real money haha.

Not bad though! My CPA (cost per acquisition) would be a little less than $1.50 CAD per subscriber which is actually half-decent!

But like I said, a few things to keep in mind.

First, expect to blow through at least a BIT of cash at first as you figure this stuff out.

There are people whose full time jobs are to run Facebook ads, and they’re a lot better at it than you and I. They’re literally pros, so don’t beat yourself up if you don’t nail it on your first try.

Second, you have to TEST, TEST, and TEST some more!

If you just run ONE ad, to ONE avatar (customer profile), in ONE region, with nothing to compare it to, you’re not going to know whether your ad is any good or not.

So make sure to run at least 2-3 different versions of your ad, with different creative, targeting, etc. if you want actionable insights that’ll help you scale this up and pour fuel on your growth.

Okay, that was a bit more in-depth than I was planning to go in this email. But there you go.

I’ll be releasing updates and the final results here in this newsletter, and then deciding whether to scale up my Facebook ad campaign, add a Twitter campaign too, and all that.

As always, members of The Competitive Advantage can get my personal help setting this up for themselves in their own business, as well as more detailed breakdowns of my whole process.

We’ve also got a live strategy session coming up soon (next week) and as a member you’ll be invited to that too. Hope to see you there!

There are still 12 spots remaining inside The Competitive Advantage community and you can grab one of the last remaining ones here.

If you want my personal help to add between $1-5K/month in monthly recurring revenue to your business, and grow your audience and authority by leaps and bounds at the same time, that’s exactly where you need to be. Join here.

Within My Direct Control:

Read 20 Books | 18 Books Left

Publish 8 New Time Mastery Videos | 8 Videos Left

Publish 31 YouTube Videos | 28 Videos Left

Publish 155 Medium Articles | 146 Articles Left

Completely Update My Social Media | Almost Finished

Completely Update My Patreon Page | Incomplete

Completely Update My Newsletter Platforms | Incomplete

Launch Affiliate Program for My Paid Community | Incomplete

Update 20 Patreon Book Notes | 15 Book Notes Left

Introduce Myself to 500 Authors | 490 Authors Left

Not Within My Direct Control:

Get Monetized on YouTube | 3,571 Watch Hours Left (10.7% Complete)

Negotiate 12 Newsletter Partnerships | 12 Partnerships Left

Organize 12 Instagram Collaborations | 12 Collaborations Left

Reach 117,000 Instagram Followers | 5,923 Followers Left

Reach 22,000 Threads Followers | 5,000 Followers Left

Reach 10,000 X Followers | 2,346 Followers Left

Reach 3,000 Medium Followers | 1,095 Followers Left

Reach 2,000 Facebook Followers | 761 Followers Left

Reach 2,000 LinkedIn Followers | 1,265 Followers Left

Reach 10,000 YouTube Subscribers | 8,621 Subscribers Left

Reach 10,000 Reading Life Subscribers | 6,163 Subscribers Left

Reach 1,000 Competitive Advantage Subscribers | 475 Subscribers Left

Reach 50 Competitive Advantage Members | 12 Members Left

Reach 50 Patreon Supporters | 19 Supporters Left

Note: I’ll update follower counts once per week, since it’s such a waste of time to go through all of them every single night. Also, Threads annoyingly doesn’t give exact numbers. Oh well.

Read 5 Books | 4 Books Left

Publish 2 New Time Mastery Videos | 2 Videos Left

Publish 6 YouTube Videos | 6 Videos Left

Publish 30 Medium Articles | 26 Articles Left

Completely Update My Facebook Profile | Almost Finished

Completely Update My LinkedIn Profile | Almost Finished

Completely Update My Threads Profile | Almost Finished

Completely Update My Medium Profile | Almost Finished

Completely Update My Reading List Page | Almost Finished

Completely Update My Now Page | Incomplete

Completely Update Premium Members Area | Incomplete

Update 10 Patreon Book Notes | 5 Book Notes Left

Introduce Myself to 120 Authors | 110 Authors Left

Launch Facebook Ads Campaign | Launched! ✅

Note: “Week Two” Runs From July 8th-14th

Woke Up: 12:00PM

Sleep Quality: 72%

Pages Read: 110

Workout: Biceps + Triceps

Work Completed:

Posted 2x on Instagram

Posted 5x on Twitter

Posted 3x on Threads

Posted 1x on Facebook

Posted 1x on LinkedIn

Scheduled 1 Medium Article

Recorded Next 3 YouTube Videos

Worked on Next Book Breakdown

Launched Facebook Ads Campaign

Completely Organized My Workflow for Tomorrow

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Okay, so today was great, but it was also LONG, and I’d be absolutely stupid to stay up any later. If I don’t get to bed within the next 45 seconds, I don’t even wanna think about what tomorrow’s gonna be like!

Anyway, I did get a lot done today, including finally getting the Facebook ads campaign launched, doing some more backend stuff with my YouTube channel, recording a bunch of videos, etc. July’s going great so far!

But hey, it’s 6:51AM here right now and I’m going to bed!

All the best,

Matt Karamazov

P.S. Whenever you're ready, here are three more ways I can help you:

1. Work with me personally to scale your business past $5K per month and experience the intoxicating freedom of finally being in control of both your time and your income. High-performers only.

2. Become a Premium Member of The Reading Life and enjoy unlimited access to 150+ Premium Book Breakdowns, my complete notes from 1,250+ books, exclusive discounts, monthly donations made on your behalf to an incredible literacy charity, and more!

3. Join The Competitive Advantage, my private business mastermind for creators looking to add at least $1,000/month to their revenue and save at least 20+ hours of productive time each and every week.