Leave NOTHING Untested

YOUTUBE 📚 THE READING LIFE 📚 PATREON

📚 Hey! Time to win.

I took a few days off (mostly to read and relax, my favorite kind of “R&R”), but now I’m back.

We’re talking testing today. Experimenting…with content, marketing campaigns, landing page copy, YouTube thumbnails, everything. Test everything. It’s the only way.

And importantly, track your results. Record your observations…it’s so vitally important that you do this, whether you’re looking to get a better CTR on your YouTube thumbnails (YouTube just came out with an A/B test feature for thumbnails), or settle on a new posting schedule…even for non content-related pursuits like packing on muscle at the gym. Losing weight…tracking! Tracking! Tracking! It’s all about tracking.

How else are you going to find out what works?

How else are you going to discover what to double down on?

For example, I’ve been stuck at $5K per month for a while now and haven’t really been able to scale. So I’ve been taking a look at my various revenue streams and seeing what’s going to take me up to that $10K per month level and beyond. A few things stood out.

I’ll need to get serious about YouTube, for one thing. I make $0 from YouTube now because I’m not monetized yet, but there’s massive growth potential there and I need to take advantage of it.

But I think it’s because it’s at $0 right now that I haven’t made it the priority it should be. I haven’t been looking far enough ahead.

Conversely, writing on Medium isn’t really going to move the needle all that much. I enjoy it, and it helps me improve my writing, and yes, earn a little bit of cash, but the YouTube creator program is much more powerful.

Currently, a lot of my income comes from working with authors and private coaching clients. That, and my newsletter is starting to earn some nice profits recently through advertising and Boosts. Again, it all comes down to tracking and adjustment.

By tracking where all my revenue is coming from, I know where to focus my efforts.

By tracking my energy levels when I work different numbers of hours, I know how much rest I need.

By tracking my workouts and meals, I know exactly what I’m doing to make my muscles respond in a certain way.

By tracking my Instagram impressions (and Twitter, YouTube, etc.), I know what content is resonating and what to produce more of.

It all comes back to tracking. If you’re not measuring what you’re seeking to manage, you’re not going to make it. But if you do, and you use what you’ve learned to guide your strategy in the future, well, then you’ve got a serious shot.

There are still 11 spots remaining inside The Competitive Advantage community and you can grab one of the last remaining ones here.

If you want my personal help to add between $1-5K/month in monthly recurring revenue to your business, and grow your audience and authority by leaps and bounds at the same time, that’s exactly where you need to be. Join here.

1. Born Rich, by Bob Proctor

2. Renegade Millionaire, by Dan S. Kennedy

3. Time Management, by Brian Tracy

4. De Profundis, by Oscar Wilde

5. The Miracle of a Definite Chief Aim, by Mitch Horowitz

Within My Direct Control:

Finish Reading 20 Great Books | 15 Books Left

Publish 8 New Course Videos | 8 Videos Left

Publish 15 YouTube Videos | 15 Videos Left

Publish 150 Medium Articles | 132 Articles Left

Completely Update My Social Media | Almost Finished

Completely Update My Patreon Page | Incomplete

Completely Update My Newsletter Platforms | Incomplete

Completely Update My Entire Main Website | Incomplete

Launch Affiliate Program for My Paid Community | Incomplete

Update 30 Patreon Book Notes | 18 Book Notes Left

Network with 600 New Authors | 490 Authors Left

Not Within My Direct Control:

Get Monetized on YouTube | 3,484 Watch Hours Left (12.9% Complete)

Negotiate 12 Newsletter Partnerships | 9 Partnerships Left

Organize 12 Instagram Collaborations | 11 Collaborations Left

Reach 119,000 Instagram Followers | 4,252 Followers Left

Reach 24,000 Threads Followers | 3,900 Followers Left

Reach 11,000 Twitter Followers | 3,209 Followers Left

Reach 4,000 Medium Followers | 2,042 Followers Left

Reach 2,000 Facebook Followers | 690 Followers Left

Reach 2,000 LinkedIn Followers | 1,109 Followers Left

Reach 10,000 YouTube Subscribers | 8,449 Subscribers Left

Reach 10,000 Reading Life Subscribers | 5,455 Subscribers Left

Reach 1,000 Competitive Advantage Subscribers | 426 Subscribers Left

Reach 50 Competitive Advantage Members | 11 Members Left

Reach 50 Patreon Supporters | 19 Supporters Left

Note: I’ll update follower counts once per week, since it’s such a waste of time to go through all of them every single night. Also, Threads annoyingly doesn’t give exact numbers. Oh well.

Read 7 New Books | 7 Books Left

Publish 4 New Course Videos | 4 Videos Left

Publish 4 YouTube Videos | 4 Videos Left

Publish 25 Medium Articles | 25 Articles Left

Upload New VSL for Skool Community | Editing Now

Upload Skool Community Testimonials | Gathering Now

Completely Update My Instagram Profile | Almost Finished

Completely Update My Patreon | Almost Finished

Network with 150 Authors | 150 Authors Left

Note: “Week Four” Runs From September 22nd-30th

Woke Up: 12PM

Sleep Quality: 80%

Pages Read: 133

Workout: Chest + Triceps

DB Incline - 60lbs, 55lbs, 55lbs, 55lbs (8 reps, last set to failure)

BB Bench - 165lbs, 155lbs, 155lbs, 155lbs (8 reps, last set to failure)

Chest Press - 55lbs, 55lbs, 55lbs, 55lbs (8 reps, last set to failure)

Tricep Pushdowns - 73lbs, 65lbs, 65lbs, 65lbs (12 reps, last set to failure)

Work Completed:

Posted 1x on Instagram

Posted 4x on Twitter

Posted 4x on Threads

Posted 3x on LinkedIn

Posted 3x on Facebook

Scripted Next 3 YouTube Videos

Scripted Next 4 Course Videos

Worked on Current Author Campaigns

Worked on My Next Book Breakdown

Worked on Next Reading Life Newsletter

Managed Paid Competitive Advantage Community

Completely Organized My Workflow for Tomorrow

Forward this to a friend you think would love this post!

If you were sent this, click here to subscribe.

To read past editions, click here.

​Click here to recommend The Competitive Advantage on Twitter (X).

Pretty good first day back, and I DEFINITELY needed the rest. It’s something I’ll take more seriously in the future, as I’m so much happier and productive when I listen to my body and prioritize sleep. I’m sure I’ll notice additional gains in the gym too.

Tomorrow is going to be dedicated to filming some YouTube videos (and shaving lol), working on the next Reading Life newsletter, and getting some backend business stuff handled. Should be a solid day.

But hey, it’s 3:20AM here right now and I’m going to bed!

All the best,

Matt Karamazov

P.S. Whenever you're ready, here are three more ways I can help you:

1. Work with me personally to scale your business past $5K per month and experience the intoxicating freedom of finally being in control of both your time and your income. High-performers only.

2. Become a Premium Member of The Reading Life and enjoy unlimited access to 150+ Premium Book Breakdowns, my complete notes from 1,300+ books, exclusive discounts, monthly donations made on your behalf to an incredible literacy charity, and more!

3. Join The Competitive Advantage, my private business mastermind for creators looking to add at least$1,000/month to their revenue and save at least 20+ hours of productive time each and every week.