- The Competitive Advantage
- Posts
- Let's Get Tactical! (How I Got 67 Leads for My Paid Community)
Let's Get Tactical! (How I Got 67 Leads for My Paid Community)
YOUTUBE đź“š THE READING LIFE đź“š PATREON
đź“š Hey, good morning! Time to win.
Business doesn’t have to be complicated.
Like…at all.
I got 67 leads for my paid community, through Instagram, and it took me about 15 minutes to set up.
Briefly, I used Instagram Stories to set up a poll, and I asked people whether they wanted to know how I make my money online.
Here’s all I posted, and this took me 10 minutes to make in Canva:
That’s literally it. Just 3 Stories, establishing credibility ($5K per month), relatability (there are people who make way more than I do, which is true), and making an offer ($0-$1,000/month in less than 90 days).
Then, “if that’s something you’re interested in, let me know.”
No hard sell, no crazy promises…nothing like that.
Then I put up a poll with two options:
*Yes, show me how!
*No, but thank you!
The reach I got on that Story wasn’t even all that great! It probably reached like 500 accounts, 67 of which were people who said they were interested.
Then I sent each person this message, personalized when their name was clearly visible:
Hey, thanks for responding to the poll! I may be able to help you, but I’ll have to know a little bit more about your online business…
Have you started it yet, or is it something you WILL be starting?
There are no wrong answers - everyone’s a complete beginner when they start out :)
It took me a few minutes (but not too long) to send each poll respondent a personalized message, and I’m speaking to a few of them now. I’m going to bed now, but I’ll check back in the morning when I’ll probably have 30-40 messages waiting for me from people wanting to know how I can help them.
I’m getting super tactical in this email, but basically what I’ll do is speak with them for a bit, ask some questions, GENUINELY care about the answers, and see if I can ACTUALLY help them make some money online.
If I think I can help them, I’ll let them know about The Competitive Advantage community, where the most active members are already at $1K-$3/month and even more.
And if I DON’T think I can help them - at least not yet - I’ll let them know about THIS newsletter and they can learn for free and reach out to join the paid community when they’re ready.
No hard sells. No pressure. Just helpfulness and genuine care.
And it doesn’t have to be complicated. Just give a shit about people, try and be helpful, add “value” (that overused word) and they’ll pay you if that value they receive is more than the value of what they’re paying.
Simple!
There are still 11 spots remaining inside The Competitive Advantage community and you can grab one of the last remaining ones here.
If you want my personal help to add between $1-5K/month in monthly recurring revenue to your business, and grow your audience and authority by leaps and bounds at the same time, that’s exactly where you need to be. Join here.
Within My Direct Control:
Read 20 Books | 15 Books Left
Publish 8 New Time Mastery Videos | 8 Videos Left
Publish 29 YouTube Videos | 26 Videos Left
Publish 150 Medium Articles | 135 Articles Left
Completely Update My Social Media | Incomplete
Completely Update My Patreon Page | Incomplete
Completely Update My Newsletter Platforms | Incomplete
Completely Update My Email Welcome Sequence | Incomplete
Launch Affiliate Program for My Paid Community | Incomplete
Update 20 Patreon Book Notes | 15 Book Notes Left
Introduce Myself to 600 Authors | 575 Authors Left
Not Within My Direct Control:
Get Monetized on YouTube | 3,660 Watch Hours Left
Negotiate 12 Newsletter Partnerships | 12 Partnerships Left
Organize 12 Instagram Collaborations | 12 Collaborations Left
Reach 115,000 Instagram Followers | 5,576 Followers Left
Reach 20,000 Threads Followers | 3,900 Followers Left
Reach 10,000 X Followers | 2,364 Followers Left
Reach 3,000 Medium Followers | 1,112 Followers Left
Reach 2,000 Facebook Followers | 759 Followers Left
Reach 2,000 LinkedIn Followers | 1,284 Followers Left
Reach 10,000 YouTube Subscribers | 8,686 Subscribers Left
Reach 10,000 Reading Life Subscribers | 6,200 Subscribers Left
Reach 1,000 Competitive Advantage Subscribers | 493 Subscribers Left
Reach 50 Competitive Advantage Members | 11 Members Left
Reach 40 Patreon Supporters | 14 Supporters Left
Note: I’ll update follower counts once per week, since it’s such a waste of time to go through all of them every single night. Also, Threads annoyingly doesn’t give exact numbers. Oh well.
Read 5 Books | 5 Books Left
Publish 3 New Time Mastery Videos | 3 Videos Left
Publish 5 YouTube Videos | 5 Videos Left
Publish 25 Medium Articles | 25 Articles Left
Completely Update My Facebook Profile | Incomplete
Completely Update My LinkedIn Profile | Incomplete
Completely Update My Threads Profile | Incomplete
Completely Update My Medium Profile | Incomplete
Completely Update My Email Welcome Sequence | Incomplete
Update 10 Patreon Book Notes | 5 Book Notes Left
Introduce Myself to 250 Authors | 250 Authors Left
Woke Up: 1:30PM
Sleep Quality: 80%
Pages Read: 64
Workout: Back + Biceps
Low Rows - 145lbs, 145lbs, 145lbs, 145lbs (8 reps, last set to failure)
Single-Arm Lat Pulldowns - 60lbs, 60lbs, 60lbs, 60lbs (12 reps, last set to failure)
MTS - 100lbs, 100lbs, 100lbs, 100lbs (8 reps, last set to failure)
EZ Curls - 50lbs, 50lbs, 50lbs, 50lbs (12 reps, last set to failure)
Couple weird notes about my workout. Low Rows: I guess my other gym has older equipment that “sticks” or something on the Universal machine? Making it harder than it actually is? Because my Low Row used to be 90lbs at my other gym and here I was doing 145lbs with relative ease. And also “MTS” above - I did a new exercise and I forget what it was called haha. I seem to remember something like “MTS” in the name though. Oh well, you’d think after a decade I’d know…
Work Completed:
Posted 2x on Twitter
Posted 1x on Threads
Posted 1x on Facebook
Posted 1x on LinkedIn
Drafted 5 New Medium Articles
Managed My Skool Community
Worked on VSL for Skool Community
Almost Finished My Welcome Sequence
Organized Some Author Marketing Campaigns
Completely Organized My Workflow for Tomorrow
Forward this to a friend you think would love this post!
If you were sent this, click here to subscribe.
To read past editions, click here.
​Click here to recommend The Competitive Advantage on Twitter (X).
Alright I’m officially exhausted. Great day though! I started the new Musk biography and am LOVING it too.
But hey, it’s 5:02AM here right now and I’m going to bed!
All the best,
Matt Karamazov
P.S. Whenever you're ready, here are five more ways I can help you:
Work with me personally to take control of your schedule, grow your business, and enhance your learning, performance, and productivity
Become a Premium Member of The Competitive Advantage and enjoy exclusive, early access to new posts and videos, plus discounts on all my courses and memberships
These are 50 of the greatest books I’ve ever read (out of more than 1,250+), along with complete breakdowns of all the key ideas
Get my summaries and book notes from all 1,250+ books
Join The Reading Life, my other newsletter where 3,600+ people are gaining wisdom and strength from the greatest books that have stood the test of time