- The Competitive Advantage
- Posts
- How to Level Up as a Content Creator
How to Level Up as a Content Creator
YOUTUBE đź“š THE READING LIFE đź“š PATREON
đź“š Hey, good morning! Time to win.
I’m on Level 6 right now.
I just made up the levels right now, but as far as I can tell:
Level 0 = Just thinking about building a personal brand
Level 1 = Actively posting on social media, but no traction yet
Level 2 = Made your first dollar online, but still figuring things out
Level 3 = Yup, still lost.
Level 4 = You’re making a few hundred dollars a month, and you realize that this internet stuff is for real
Level 5 = You cracked $1,000/month, you’re building up a good-sized audience on several platforms, and you’re looking to scale (this is where most people decide to work with me)
Level 6 = You’ve made the leap to Full-Time Self-Employment, all your bills are paid with internet money, tens of thousands - or hundreds of thousands - of people on the internet know your name and what you do.
Level 7 -= Where I’m going next.
See, Level 7 is interesting, and it’s a LOT more time-consuming than Level 6.
Level 7 requires SYSTEMS that you could probably live without on the previous levels. Honestly, on the lower levels you’re still experimenting, finding your way, building your own idiosyncratic systems from the ground up.
Good times! Uncertain, volatile times, but fun for the right entrepreneurial mindset.
I tell you all this because for me to get to the next level, I need to upgrade my SYSTEMS, especially my systems for content creation.
Because posting on social media can get you a ton of leads/clients/customers/etc. but posting on social media is not “entrepreneurship.”
You need to make MONEY to be called an entrepreneur.
Content helps, but as one of my mentors, JK Molina says, “Likes ain’t cash.”
It was today actually when I realized that there is NO WAY that I can achieve my June goals without overhauling my systems, and working out a system for batch-creating content more effectively.
That’s one of the major differences between Amateur and Professional, and the sooner you start focusing on batching content (outlining all at once, then scripting all at once, then recording all at once, then editing all at once, etc.), the sooner you can make it to Level 7.
When I get there, I’ll reach down and hold my hand out so you can grab on. Then I’ll pull you up.
There are still 10 spots remaining inside The Competitive Advantage community and you can grab one of the last remaining ones here.
If you want to surround yourself with a group of ambitious, supportive winners on their way to adding $5K/month in monthly recurring revenue to their business, that’s exactly where you need to be.
Within My Direct Control:
Read 20 Books | 19 Books Left
Publish 8 New Time Mastery Videos | 8 Videos Left
Publish 29 YouTube Videos | 29 Videos Left
Publish 150 Medium Articles | 148 Articles Left
Completely Update My Social Media | Incomplete
Completely Update My Patreon Page | Incomplete
Completely Update My Newsletter Platforms | Incomplete
Completely Update My Email Welcome Sequence | Incomplete
Launch Affiliate Program for My Paid Community | Incomplete
Update 20 Patreon Book Notes | 20 Book Notes Left
Introduce Myself to 600 Authors | 600 Authors Left
Not Within My Direct Control:
Get Monetized on YouTube | 3,660 Watch Hours Left
Negotiate 12 Newsletter Partnerships | 12 Partnerships Left
Organize 12 Instagram Collaborations | 12 Collaborations Left
Reach 115,000 Instagram Followers | 6,013 Followers Left
Reach 20,000 Threads Followers | 4,400 Followers Left
Reach 10,000 X Followers | 2,383 Followers Left
Reach 3,000 Medium Followers | 1,126 Followers Left
Reach 2,000 Facebook Followers | 759 Followers Left
Reach 2,000 LinkedIn Followers | 1,306 Followers Left
Reach 10,000 YouTube Subscribers | 8,705 Subscribers Left
Reach 10,000 Reading Life Subscribers | 6,304 Subscribers Left
Reach 1,000 Competitive Advantage Subscribers | 524 Subscribers Left
Reach 50 Competitive Advantage Members | 10 Members Left
Reach 40 Patreon Supporters | 16 Supporters Left
Note: I’ll update follower counts once per week, since it’s such a waste of time to go through all of them every single night. Also, Threads annoyingly doesn’t give exact numbers. Oh well.
Read 5 Books | 4 Books Left
Publish 2 New Time Mastery Videos | 2 Videos Left
Publish 7 YouTube Videos | 7 Videos Left
Publish 35 Medium Articles | 33 Articles Left
Completely Update My Facebook Profile | Incomplete
Completely Update My LinkedIn Profile | Incomplete
Completely Update My Threads Profile | Incomplete
Completely Update My Medium Profile | Incomplete
Completely Update My Email Welcome Sequence | Incomplete
Update 10 Patreon Book Notes | 10 Book Notes Left
Introduce Myself to 140 Authors | 140 Authors Left
Woke Up: 12:00PM
Sleep Quality: 87%
Pages Read: 125
Workout: Rest Day
Work Completed:
Posted 1x on Instagram
Posted 1x on Facebook
Posted 1x on LinkedIn
Posted 3x on Twitter
Posted 3x on Threads
Posted 1x to YouTube Community Tab
Published 2 Medium Articles
Worked on My Next YouTube Video
Worked on My Email Welcome Sequence and Marketing Funnel
Managed My Skool Community and Replied to Messages
Completely Organized My Workflow for Tomorrow
Forward this to a friend you think would love this post!
If you were sent this, click here to subscribe.
To read past editions, click here.
​Click here to recommend The Competitive Advantage on Twitter (X).
I meant what I said above! Batching is KEY! There’s almost literally no way that I could get everything done this month without it, and so I have to be even more intentional about it, starting tomorrow.
Especially with YouTube videos, since those take so much production time and energy to create! It’s a huge time commitment (even though I love it) and so being as efficient as possible is the ONLY way I can get everything done.
Today was good though! Got a LOT done on the backend, published some good work too - I’m pleased with the effort I put in today.
But hey, it’s 4:11AM here right now and I’m going to bed!
All the best,
Matt Karamazov
P.S. Whenever you're ready, here are five more ways I can help you:
Work with me personally to take control of your schedule, grow your business, and enhance your learning, performance, and productivity
Become a Premium Member of The Competitive Advantage and enjoy exclusive, early access to new posts and videos, plus discounts on all my courses and memberships
These are 50 of the greatest books I’ve ever read (out of more than 1,250+), along with complete breakdowns of all the key ideas
Get my summaries and book notes from all 1,250+ books
Join The Reading Life, my other newsletter where 3,600+ people are gaining wisdom and strength from the greatest books that have stood the test of time