I’m Playing the Next 74 Days of My Life on “Nightmare Mode”

YOUTUBE đź“š THE READING LIFE đź“š PATREON

đź“š Hey! Time to win.

“Winter Arc,” “Monk Mode,” “Hustle Season” — whatever you call it, that’s what this is.

Except that standing above all of those (in difficulty, psychotic-ness, all-around effed-up-ness), we have…Nightmare Mode.

It just so happens that Christmas Eve is now 74 days away at the time of writing, and you won’t see me before then.

Not unless you’re at the gym, the library, or maybe the grocery store, except one of my next hires for my business/life is going to be a personal grocery shopper, that’s for damn sure.

I literally can’t spare the 45 minutes a week it takes me to go get groceries.

All my time, focus, attention — all my OBSESSION — is going toward the accomplishment of a variety of challenging (yet meaningful) goals I’ve set for myself between now and Christmas.

There are just too many damn distractions, man, and I’m not going to submit to them any more. Enough is enough, and I’m deploying the nuclear option because my goals are that important to me.

Some will understand, hopefully you do. And if so, I hope this email will be helpful to you as I lay out my plan, let you in on what’s coming, what I’m moving toward, etc.

My goals/projects/outcomes are in the sections below (as usual, for the regular readers of this newsletter), but what am I not doing for the next 74 days?

Well, just like Ned Flanders said, “You NAME IT and I won’t be doing it!”

It covers virtually everything you could think of, from Netflix, doom scrolling, drinking, partying, gossiping (not that I do much of any of that anyway!), watching the news (ick), wasting time, video games…I don’t know, what else is there? Drugs? I don’t do those anyway…

Literally EVERYTHING that could steal my focus and attention from my most important goals will be ELIMINATED for the next 74 days, at which point I’ll settle down to enjoy the Christmas season with my family, and let a few (very few) of those things back into my life.

And here’s what I am doing:

I’m prioritizing business growth, fitness, and reading. To the exclusion of everything else.

On the business side, I started working with someone to help me blow up my YouTube channel, and I’ll be pumping out high-quality videos on my channel multiple times per week.

I’m going HARD on growing my main newsletter (The Reading Life), engaging in cross-promotional partnerships, paid ads campaigns, and more to grow past 10,000 subscribers (I’m at 4,635 right now).

And my private business mastermind, The Competitive Advantage, will be receiving a large percentage of my attention as I grow past 50+ members, helping them all build strong, profitable personal brands online.

I’m also going super-aggressive (read: psychotic) on Instagram, where I currently have 115,000 followers. Which is not nearly enough, by the way, because I want to dominate…absolutely DOMINATE the world of books, literature, and reading.

Revenue-wise, I’ve been stagnating at $5K/month for the last little while now, and it’s time to blow that up too. So that means doubling down on some key revenue streams (author marketing on Instagram, YouTube, personal coaching, etc.) and scaling that to the goddamn moon.

Now’s the time. Later doesn’t exist.

We are living through the internet GOLD RUSH right now, and where there’s massive opportunity, that’s where you need to start taking massive ACTION. That’s what I’ll be doing for the next 74 days.

Now, mind you, that doesn’t mean that I’m not going to be having any fun! I LOVE what I do! I almost literally sit around reading books and talking about them all day, working on cool client projects, etc. before going to the gym and throwing some heavy iron around!

I love my life!

But there comes a time when you have to burn the boats and go all-in on your dreams and obsessions. When you give yourself NO OPTION but to win…to make it. 

That’s what this is about.

And now’s the time, too. I’m 34. Not married, very few responsibilities besides growing my business (and myself) as much as I possibly can, and helping my followers, subscribers, and clients do the same. I have this long, beautiful stretch of time laid out before me, and I’m damn well not going to let it go to waste.

So…Nightmare Mode? You’re damn right.

*Completely Update My Platform | ON TRACK

*Update 52 Online Course Modules | 52 LEFT

*Update 74 New Patreon Book Notes | 74 LEFT

*Publish 400 New Medium Articles | 395 LEFT

*Publish 40 New YouTube Videos | 39 LEFT

*Hit Monetization Hours on YouTube | 3,462 LEFT

*Reach 200,000 Instagram Followers | 85,182 LEFT

*Reach 50,000 Threads Followers | 29,700 LEFT

*Reach 50,000 Twitter Followers | 42,202 LEFT

*Reach 5,000 LinkedIn Followers | 4,105 LEFT

*Reach 5,000 Facebook Followers | 3,688 LEFT

*Reach 5,000 Medium Followers | 3,040 LEFT

*Reach 30,000 Newsletter Subscribers | 25,365 LEFT

*Reach 30,000 YouTube Subscribers | 28,425 LEFT

*Reach 5,000 Advantage Subscribers | 4,400 LEFT

There are still 10 spots remaining inside The Competitive Advantage community and you can grab one of the last remaining ones here.

If you want my personal help to add between $1-5K/month in monthly recurring revenue to your business, and grow your audience and authority by leaps and bounds at the same time, that’s exactly where you need to be. Join here.

Within My Direct Control:

Finish Reading 20 Great Books | 16 Books Left

Publish 12 Reading Life Issues | 11 Newsletters Left

Publish 10 New Course Videos | 10 Videos Left

Publish 15 YouTube Videos | 14 Videos Left

Publish 150 Medium Articles | 145 Articles Left

Completely Update My Social Media | Working on Instagram

Completely Update My Patreon Page | Working on Page Copy

Completely Update My Newsletter Platforms | Working on Welcome Sequence

Completely Update My Entire Main Website | Working on Referral Program

Update 40 Patreon Book Notes | COMPLETE âś…

Not Within My Direct Control:

Get Monetized on YouTube | 3,462 Watch Hours Left (13.5% Complete)

Negotiate 12 Newsletter Partnerships | 12 Partnerships Left

Organize 12 Instagram Collaborations | 12 Collaborations Left

Reach 118,000 Instagram Followers | 2,912 Followers Left

Reach 24,000 Threads Followers | 2,600 Followers Left

Reach 10,000 Twitter Followers | 2,188 Followers Left

Reach 3,000 Medium Followers | 1,022 Followers Left

Reach 2,000 Facebook Followers | 690 Followers Left

Reach 2,000 LinkedIn Followers | 1,068 Followers Left

Reach 10,000 YouTube Subscribers | 8,435 Subscribers Left

Reach 10,000 Reading Life Subscribers | 5,370 Subscribers Left

Reach 1,000 Competitive Advantage Subscribers | 400 Subscribers Left

Reach 50 Competitive Advantage Members | 10 Members Left

Reach 50 Patreon Supporters | 20 Supporters Left

Note: I’ll update follower counts once per week, since it’s such a waste of time to go through all of them every single night. Also, Threads annoyingly doesn’t give exact numbers. Oh well.

Read 7 New Books | 6 Books Left

Publish 3 Reading Life Issues | 2 Newsletters Left

Publish 2 New Course Videos | 2 Videos Left

Publish 3 YouTube Videos | 2 Videos Left

Publish 35 Medium Articles | 34 Articles Left

Upload New VSL for Skool Community | Editing Now

Completely Update My Instagram Profile | Outlining Changes

Completely Update My Referral Program | Outlining Changes

Completely Update My Patreon Page | Working on Page Copy

Completely Update My Welcome Sequence | Planning Run-Through

Update 15 Patreon Book Notes | COMPLETE âś…

Note: “Week Two” Runs From October 8th-14th

Woke Up: 12PM

Sleep Quality: 90%

Pages Read: 80

Workout: Rest Day (Taking the Week Off)

Work Completed:

Posted 1x on Instagram

Posted 4x on Twitter

Posted 4x on Threads

Posted 3x on LinkedIn

Posted 3x on Facebook

Published 1 Medium Article

Worked on Current Author Campaigns

Worked on My Next Book Breakdown

Engaged on All Social Media Platforms

Managed Paid Competitive Advantage Community

Completely Organized My Workflow for Tomorrow

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Wonderful day today, one where I actually went outside for once! Spent the day with my mom - went to a local coffee shop, read our books for a little while. It was nice!

Then, I went home and got back to work…lots to do this weekend and “Nightmare Mode” Sprint stuff to prepare for, but I am READY. Like I said, now’s the time. We’re going all-in, and I want to encourage YOU to make big progress on what you’re working on this winter too.

Nobody has to do this crazy Nightmare Mode stuff, just intentionally and methodically make progress on work that’s important to you, the stuff that lights you up, and never stop moving forward. I’m here to support you in any (and every) way that I can.

But hey, it’s 3:32AM here right now and I’m going to bed!

All the best,

Matt Karamazov

P.S. Whenever you're ready, here are three more ways I can help you:

  1. Work with me personally to scale your business past $5K per month and experience the intoxicating freedom of finally being in control of both your time and your income. High-performers only.

  2. Become a Premium Member of The Reading Life and enjoy unlimited access to 150+ Premium Book Breakdowns, my complete notes from 1,300+ books, exclusive discounts, monthly donations made on your behalf to an incredible literacy charity, and more!

  3. Join The Competitive Advantage, my private business mastermind for creators looking to add at least$1,000/month to their revenue and save at least 20+ hours of productive time each and every week.