Pulling the "Author" Lever for Extra Income This Month

YOUTUBE  📚 THE READING LIFE  📚  PATREON

Read on The Competitive Advantage.com | Read Time: ~4 Minutes

📚 Hey, good morning! Time to win.

I bought too many books and courses and ran into a little cash flow problem.

I’m not going to starve or anything, but…I need money for more books and courses, so I’m going to run a little experiment.

It’s fairly simple, and it almost feels amateurish that I haven’t been going harder on this.

One of the 11 income streams in my business is Instagram, specifically book marketing services for authors.

I don’t charge much for this, and I NEVER promote books that I don’t believe in, but lately I’ve also been slacking on going after new business.

I could be messaging so many new authors, I could be asking my network for referrals, I could be scoping out new leads…

I could be doing so many things to drum up new business, except…I haven’t been doing it!

Getting my Skool community off the ground has been a priority, plus keeping up with my reading, my content publishing schedule, etc.

I could be earning so much more money in my business if I just did, say, 1 promotion per week, as opposed to the 1 or 2 promotions every 3 weeks or so that I’ve been doing up until now.

Hence, my new experiment.

For the rest of March, I will be messaging 10 new authors a day, every single day, until my promotions calendar is filled up to the end of May.

With 24 days left in March, that means I’ll be contacting 240 new authors about marketing their book on my Instagram. 

Is that a lot? It’s probably a lot. It seems like a lot.

Anyway, I expect to get at least a few “yeses” but almost certainly several “no’s” and many of my messages and emails will be ignored. That’s where my follow up strategy comes into play, but that’s a story for another time.

I’ll keep you updated as the experiment continues, but I will say that having several different income streams in your business allows you to make earning extra income into a simple math problem.

You basically decide how much you want to earn each month, then work backwards using the numbers of customers you’ll need, the price points of different offerings, etc.

If you want to earn $5k as a creator, it then simply becomes:

-$500/month publishing on Medium

-$500/month from YouTube AdSense

-$2,000/month from Coaching

-$1,000/month from Memberships

-$1,000/month from Affiliates

Or any number of different configurations. It’s not EASY (despite what “they” will tell you), but it is SIMPLE.

I can also teach you how to find more money in your business (and time in your life), but having multiple streams of income means that you’re not reliant on one particular way of making money to pay all your book-buying bills!

As always, at the bottom of this email I’ll lay out everything I did today to move closer to my Ultimate Vision. This is to keep me accountable and to show you that I’m working as hard as I’m encouraging you to work…

Forward this to a friend you think would love this post!

If you were sent this, click here to subscribe.

To read past editions, click here.

​Click here to recommend The Competitive Advantage on Twitter (X).

Woke Up: 12:00PM

Sleep Quality: 72%

Pages Read: 84

Workout: Legs

Leg Extensions - 95lbs, 95lbs, 95lbs, 90lbs (12 reps, last set to failure)

BB Squat - 170lbs, 170lbs, 165lbs, 165lbs (8 reps, last set to failure)

Leg Press - 240lbs, 240lbs, 230lbs, 230lbs (8 reps, last set to failure)

Leg Curls - 65lbs, 65lbs, 65lbs, 65lbs (12 reps, last set to failure)

Seated Calf Raises - 90lbs, 90lbs, 90lbs, 90lbs (20 reps, last set to failure)

Work Completed:

Had a Strategy Meeting with an Author Client

Posted 3x on Twitter

Posted 2x on Threads

Posted 1x on Facebook

Posted 1x on LinkedIn

Drafted Posts for Tomorrow

Outline Some Medium Articles

Worked on New Sales Page for Skool Community

Held Two Other Business Development Calls

Decent day of work put in! I didn’t get the BEST sleep, and there were a few setbacks today that were kind of frustrating, but I think that’s just called “being alive on this planet.”

Tomorrow, I’m going heavy into new author projects, obviously, wrapping up some current campaigns, managing my Skool community (I’ve been messaging with members there but haven’t posted in a day or so), and doing a few things like that.

If I get to bed NOW, it’ll be another pretty damn good day.

So until next time…happy reading!

All the best,

Matt Karamazov

P.S. Whenever you're ready, here are five more ways I can help you:

1. Work with me personally to take control of your schedule, grow your business, and enhance your learning, performance, and productivity

2. Become a Premium Member of The Competitive Advantage and enjoy exclusive, early access to new posts and videos, plus discounts on all my courses and memberships

3. These are 50 of the greatest books I’ve ever read (out of more than 1,200+), along with complete breakdowns of all the key ideas

4. Get my summaries and book notes from all 1,200+ books

5. Join The Reading Life, my other newsletter where 3,400+ people are gaining wisdom and strength from the greatest books that have stood the test of time