The Attention to Detail of 1M+ Subscriber YT Channels is INSANE

Author

Matt Karamazov
September 30, 2025

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Below are a few screenshots from my YouTube analytics (I use VidIQ).

They're not from my channel, obviously, but VidIQ shows certain stats on every video on the platform. Here we've got one from Chris Williamson and another from this brilliant woman named Nischa, and...yeah. Insane.

They're testing EVERYTHING.

As you can see, Nischa has a ton of thumbnail changes right in the first few days after publishing her video, with her cycling through changes to the text, her expression, different designs elements, etc.

And then Chris Williamson...man. The sheer NUMBER of title changes and tests that he and his team run/are running is just...Well it's just insane, there's no other word for it:

Now...do YOU have to go to such extreme lengths in YOUR content?

No, I wouldn't say so. And honestly, if you're getting just a few hundred views right now, the gains from running all these different split tests will be negligible.

Moving from 300 views to 650 views or something HELPS, for sure. But it makes even more of a difference for them, when improving their titles and/or thumbnails can mean a difference of hundreds of thousands, maybe even millions of views.

A couple other things:

1) Don't try and test several different variables at once, because you'll confound your results. If you change the title and the thumbnail at once, even if your views do go up substantially, you won't know which change was responsible. So test things one at a time.

2) Go ahead and do all this optimization if you want! I'm not suggesting that you DON'T do it, just that there may be better uses of your time. However, if you do have the time to create and test 3, 4, or 5+ different thumbnail variations, for example, then you're getting excellent practice, and you're going to see your skills improve exponentially.

And small channels can blow up, so it's worth paying a substantial amount of attention to your packaging no matter what your channel size! And this goes for ALL platforms!

If you’ve got any questions/comments on this, or if there’s anything I can help you with or make more clear, join Creator Launch Academy and let’s talk!

If you want my personal help to add between $1-5K/month in monthly recurring revenue to your creator business, and grow your audience and authority exponentially at the same time, Creator Launch Academy is exactly where you need to be. Join here.

Woke Up: 11:45AM (WAY late for me, I was up late reading…)

Sleep Quality: 77%

Pages Read: 80

Workout: Rest Day

Work Completed:

Posted 1x on Instagram

Posted 5x on Twitter

Posted 4x on Threads

Posted 4x on LinkedIn

Posted 4x on Facebook

Drafted 2 Medium Articles

Worked on Next YouTube Video

Worked on The Reading Life Newsletter

Worked on Creating Sponsorship Deliverables

Worked on Current Author Campaigns

Managed Creator Launch Academy Community on Skool

Completely Organized My Workflow for Tomorrow

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The last few weeks I’ve been posting invites to join our live calls (where I was presenting on strategies for achieving expert status), but now I’ll be going back to giving play-by-play updates on the growth of my business and personal brand.

Today was…half-decent! Only half, though. I’m really going to have to step it up if I want to hit all my content/business/fitness AND reading goals for the next few months.

Yes, I’m already thinking way ahead! I’m planning moves for April, and I’ll let everyone know exactly what those moves are pretty soon. If I were to drop a hint, I’d say it involves something that moves very fast.

But that’s all I’m going to say! I’m also going to step up the frequency of this newsletter a bit (3-5x per week, instead of just 1 or 2), but right now I’m going to read for a bit and go to bed! Big day tomorrow.

And always remember: even if no one else believes in you…I do.

All the best,

Matt Karamazov

P.S. Whenever you're ready, here are three more ways I can help you:

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