The Great Rat Race Escape

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“Starting a business will be the hardest thing you ever do. Growing it will be the second.”

-MJ DeMarco, The Great Rat Race Escape (Amazon | My Book Notes)

The Book of the Month inside Wealth Creators for August is The Great Rat Race Escape, by MJ DeMarco. We’re taking one nonfiction book per month, and relentlessly applying it to our businesses. Join us.

🏅 Welcome Back to The Wealthy Creator!

We have a new Book of the Month inside Wealth Creators and it’s The Great Rat Race Escape, by MJ DeMarco, a book that changed the entire trajectory of my business when I first read it.

Just like Vahab Hasiri’s book (that I recommended last time) changed the trajectory of my personal transformation, MJ’s book did the exact same thing for my business.

It was actually kind of astonishing, how much progress I made, and how QUICKLY, once I stopped doing things the hard, stupid way, and started listening to people who were living the exact life I wanted (or at least closer to it than I was at the time).

It’s a brand new month, so this is the perfect time to reiterate what Hasiri says in his book, then we’ll get into DeMarco’s (briefly):

“The journey begins with a single step across your Rubicon, that defining moment when hesitation becomes commitment, and retreat is no longer an option. Like Caesar at the river’s edge, know that crossing means there’s no going back to who you were before.”

-Vahab Hasiri, The Rubicon Leader (Amazon | My Book Notes)

There’s simply no going back to who you were before. The person who DIDN’T have what they wanted in life. Who WASN’T willing to do whatever it takes to improve - and radically alter - their situation.

And if Hasiri doesn’t pull punches, DeMarco DEFINITELY doesn’t pull punches.

Both books leave you absolutely nowhere to hide. Do this or don’t. Execute, or stop complaining about the lack of results you weren’t willing to work for.

Remember too: I’m not in the business of offering up easy answers. I respect my audience (YOU) too much to do that. I tell you right up front that it’s going to be hard. It’s going to REQUIRE something from you. A SACRIFICE must be given.

But on the other side of that is everything you ever said you wanted.

I believe in your abilities and potential, and with books like these, and the willingness to put them into action, WE CANNOT FAIL.

And if you want a whole team of other educational entrepreneurs behind you supporting your success (including me personally), join us here.

If you want my personal help to add between $1-5K/month in monthly recurring revenue to your creator business, and grow your audience and authority exponentially at the same time, Wealth Creators is exactly where you need to be. Join here.

None Yet (It’s Only August 1st!)

Half your market is one app away.

Your business is already on Instagram, SMS, and web chat. But 52 million immigrants in the US rely on WhatsApp to connect with businesses they trust — not email, not phone calls.

Wati helps you show up on WhatsApp and every channel they use. Are you still not there?

“When I’m still unsure about someone’s honesty - perhaps they’ve shown multiple behavioral indicators of deception, or given vague, delayed answers - I turn to one of the simplest, yet most revealing questions: ‘Why should I believe you?’”

-Brad Beeler, Tell Me Everything (Buy on Amazon | My Book Notes + Summary)

*Upload 200 Wealthy Creator Course Videos | 200 LEFT

*Publish 200 New YouTube Videos | 175 LEFT

*Hit Monetization Hours on YouTube | 2,439 LEFT

*Reach 500,000 Instagram Followers | 375,730 LEFT

*Reach 200,000 Threads Followers | 174,208 LEFT

*Reach 200,000 Twitter Followers | 190,271 LEFT

*Reach 50,000 LinkedIn Followers | 47,436 LEFT

*Reach 50,000 Facebook Followers | 43,976 LEFT

*Reach 50,000 Medium Followers | 46,482 LEFT

*Reach 250,000 Reading Life Subscribers | 230,790 LEFT

*Reach 250,000 YouTube Subscribers | 245,863 LEFT

*Reach 50,000 Wealthy Creator Subscribers | 48,490 LEFT

*Reach 500 Skool Community Members | 447 LEFT

*Reach 500 Premium Reading Life Members | 455 LEFT

*Reach 500 Patreon Community Supporters | 456 LEFT

(The Audience Growth Numbers Are Tallied Weekly)

*Finish Reading 10 Books | 10 LEFT

*Publish 13 Reading Life Newsletters | 13 LEFT

*Publish 75 Medium Articles | 75 LEFT

*Publish 30 YouTube Videos | 30 LEFT

*Publish 12 New Course Videos | 12 LEFT

*Publish Skool About VSL | INCOMPLETE

*Update Author Marketing Page | INCOMPLETE

*Update My Instagram Profile | INCOMPLETE

*Update My Resources Page | INCOMPLETE

*Update My YouTube Channel | INCOMPLETE

*Update My Welcome Sequence | INCOMPLETE

*Update 20 New Patreon Book Notes | INCOMPLETE

*Organize My YouTube Studio | INCOMPLETE

*Set Up My ChatGPT Ads Campaign | INCOMPLETE

*Outline 12 Medium Articles | 12 LEFT

*Publish 15 Medium Articles | 15 LEFT

*Publish 3 Reading Life Newsletters | 3 LEFT

*Publish 3 Wealth Creators Videos | 3 LEFT

*Publish 6 YouTube Videos | 6 LEFT

*Record 6 YouTube Videos | 6 LEFT

*Script 6 YouTube Videos | 6 LEFT

DATE RANGE: August 1st—7th

Woke Up: 9:00AM

Sleep Quality: 85%

Pages Read: 65

Workout: Rest Day

Work Completed:

Posted 2x on Instagram

Posted 3x on Twitter

Posted 3x on Threads

Posted 3x on LinkedIn

Posted 3x on Facebook

Worked on Creating Sponsorship Deliverables

Worked on Current Author Campaigns

Managed Wealth Creators Community on Skool

Completely Organized My Workflow for Tomorrow

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August is off to an amazing start, and I think one of THE missing pieces was my commitment to (finally) getting on top of my sleep schedule. I’ve been talking about that for a long time, and I’d always “remember” suddenly that getting a great night’s sleep feels awesome and makes me 10000X more productive, but then I’d “forget” a few nights later…

NOT ANYMORE.

My sleep is now a priority, and that’s going to be huge. You may have also noticed I took down my Lamborghini goal above. I was sooo close to making it happen this summer, but now I see that buying an expensive car right now would be a TERRIBLE business decision.

I’ll speak more about why later, but instead of buying some “cheap” Lambo this summer and having to store it in the winter, I’ll just WAIT a few months, pour all that extra cash into growing my BUSINESS, and then buy an even sicker Lambo NEXT summer.

That’s the new plan!

Anyway, my plan right now is that I’m going to get to bed.

Thanks for being here, and we’ll talk soon!

All the best,

Matt Karamazov

P.S. Whenever you're ready, here are three more ways I can help you:

  1. Book a 1-1 strategy call with me and we’ll get you up to $5K/month in revenue by following a custom plan we’ll build together.

  2. Become a Premium Member of The Reading Life newsletter and enjoy unlimited access to 150+ Premium Book Breakdowns, my complete notes from 1,500+ books, exclusive discounts, and more.

  3. Join Wealth Creators, my private business mastermind for educational entrepreneurs who want to break through to that next level of revenue and success.