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This Fitness Book Will Actually Help You Become a Highly-Paid Creator
Matt Karamazov
June 07, 2025
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It’s actually wild how many similarities there are between achieving peak physical fitness and stacking cash as a professional creator.
Here, let me just run through my notes real quick from Stronger Than Yesterday, by Michael Matthews, and you tell me if he could just as easily be talking about building your personal brand instead of your body:
“What you do every day is far more important than what you do every so often.”
Lesson: Showing up online matters, even if it’s just one post.
“Getting fit is like doing anything that most people fail at: It’s harder than we think it’ll be. It takes longer than we think it’ll take. We make more mistakes than we think we’ll make. We can’t fail unless we give up.”
Lesson: Overnight success takes ten years. And on more than one of those nights you’re going to want to quit. Don’t.
“You put in effort, and you get better. You get better, and you build confidence. You build confidence, and you want to do more. It’s a virtuous cycle.”
Lesson: My first YouTube videos were shit. They’re STILL not as good as I’m capable of making them. But I kept producing video after video, getting better every time, and that gives me a lot of confidence to continue.
“The most common fitness regret is not starting sooner. So start now. Because a year from now, you’ll reap the fruits of whatever you’re doing right now. Remember that.”
Lesson: The best time to start building your brand was in 2007. The second best time is today.
“There’s always someone who looks better, lifts more weight, and has more of whatever you want. The deck is stacked. You can’t win. So turn your gaze inward instead, looking only at who you were, are, and hope to become.”
Lesson: There’s always going to be someone who has more followers than you, who is making more money than you are, and who’s getting the brand deals you keep getting denied. Doesn’t matter. Follow your own path, blaze your own trail. Your journey is your own.
“Don’t take it personally if people don’t like you. Many of them don’t even like themselves.”
Lesson: Your “haters” if you have any, hate themselves even more.
And I mean listen, I could go on and on and on. The book is INCREDIBLE, and it’s easily one of the best fitness books out there. But the most successful, most highly-paid creators think similar thoughts and take similar actions to the people living the healthiest lives. You can live a life of real impact, meaning, and personal wealth, and there’s wisdom everywhere you care to look for it.
If you want my personal help to add between $1-5K/month in monthly recurring revenue to your creator business, and grow your audience and authority exponentially at the same time, Creator Launch Academy is exactly where you need to be. Join here.
“If you want to change your life, nothing is more important than choosing who you spend your time with. The more good people you know, the easier everything in your life will be.”
*Publish 12 Reading Life Newsletters (10 LEFT)
*Publish 90 Medium Articles (88 LEFT)
*Publish 30 YouTube Videos (28 LEFT)
*Publish 12 New Course Videos (12 LEFT)
*Publish Skool About VSL (INCOMPLETE)
*Update My Instagram Profile (INCOMPLETE)
*Update My YouTube Channel (INCOMPLETE)
*Update My Welcome Sequence (INCOMPLETE)
*Update 50 New Patreon Book Notes (25 LEFT)
*Get Monetized on YouTube (3,423 Watch Hours Left | 14.43% Complete)
*Negotiate 12 Newsletter Partnerships | (11 LEFT)
*Organize 12 Instagram Collaborations | (11 LEFT)
*Organize Coaching Program Launch | (INCOMPLETE)
*Organize My YouTube Studio | (INCOMPLETE)
Reach 120,000 Instagram Followers | 3,937 Followers Left
Reach 25,000 Threads Followers | 1,516 Followers Left
Reach 9,000 Twitter Followers | 816 Followers Left
Reach 100 TikTok Followers | 70 Followers Left
Reach 2,300 Medium Followers | 163 Followers Left
Reach 1,500 Facebook Followers | 162 Followers Left
Reach 2,000 LinkedIn Followers | 592 Followers Left
Reach 5,000 YouTube Subscribers | 2,974 Subscribers Left
Reach 10,000 Reading Life Subscribers | 3,478 Subscribers Left
Reach 1,000 Competitive Advantage Subscribers | 136 Subscribers Left
Reach 50 Competitive Advantage Members | 2 Members Left
Reach 50 Patreon Supporters | 12 Supporters Left
NOTES: I’ll update these weekly, as it’d be a waste of time to go through all my analytics multiple times per week. “Focus on what gets you paid,” right?
Woke Up: 10:00AM
Sleep Quality: 80%
Pages Read: 60
Workout: Rest Day
Work Completed:
Posted 3x on Twitter
Posted 3x on Threads
Posted 3x on LinkedIn
Posted 3x on Facebook
Published 1 Medium Article
Published The Reading Life Newsletter
Publish Four Thousand Weeks Breakdown
Worked on Current Author Campaigns
Worked on Next YouTube Video
Worked on Next Book Breakdown
Managed Creator Launch Academy Community on Skool
Completely Organized My Workflow for Tomorrow
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It FEELS like I didn’t do much today, but that’s because I put the majority of my time and effort into my breakdown of Four Thousand Weeks, by Oliver Burkeman, then publishing The Reading Life newsletter…which just crossed 6,500 subs by the way!
Which meant that I didn’t post on Instagram AT ALL, but that will change tomorrow. I’ve done a whole bunch of scripting and batching and so I’ll be pumping out the content over the next few weeks.
But yeah, things are rolling right along, my Facebook ads campaign is picking up speed (I might double my ad spend if things keep going so well), and I’ll keep you updated as usual!
And always remember: even if NO ONE else believes in you…I DO.
All the best,
Matt Karamazov
P.S. Whenever you're ready, here are three more ways I can help you:
Book a 1-1 strategy call with me and we’ll get you up to $5K/month in revenue by following a custom plan we’ll build together.
Become a Premium Member of The Reading Life newsletter and enjoy unlimited access to 150+ Premium Book Breakdowns, my complete notes from 1,300+ books, exclusive discounts, and more.
Join Creator Launch Academy, my private business mastermind for educational content creators who want to stand out in their niche, build multiple revenue streams, and go full-time with their creative passions.