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“Once you identify who you need to beat, you will naturally raise the standard for what you must achieve.”

-Patrick Bet-David, Choose Your Enemies Wisely (Amazon | My Book Notes)

The Book of the Month inside Creator Launch Academy for December is Choose Your Enemies Wisely, by Patrick Bet-David. We’re taking one nonfiction book per month, and relentlessly applying it to our businesses. Join us.

As I get closer to buying my 2017 Lamborghini Huracan, I’m being forced to eliminate everything that’s NOT taking me there.

The bad habits, the late nights…the perfectionism. That’s the big one for me.

Maybe you struggle with it sometimes too.

No shame in it. I’ve actually come up with a couple ways to battle it, foremost among them being adopting the willingness to ship work that isn’t perfect.

There are probably spelling mistakes in this email, and this certainly isn’t a perfect YouTube video (7 books I’m going to finish before this year is finished with me).

But it’s out htere, it’s getting views. Gaining me subscribers. It’s good enough, it’s off my plate, and now I’ve moved on to something else that’s relatively high leverage: sending The Competitive Advantage email that you’re reading right now.

One thing I like gto do is intentiuonally publish stuff with a few mistakes in it, to ashow myself that’s it’s not the end of the world.

Hit send without spell checking. Turn off Grammarly and just go with it. Write from the heart. Be useful. Help your followers achieve the result you said you’d help them achieve. And just keep showing up.

Feck perfuction, as they say :)

If you want my personal help to add between $1-5K/month in monthly recurring revenue to your creator business, and grow your audience and authority exponentially at the same time, Creator Launch Academy is exactly where you need to be. Join here.

After achieving my (somewhat meaningless) goal of reading 1,000 books before I turned 30, I set a new (also meaningless but cool) goal of reading 10,000 books. As of today, I’ve read exactly 1,437 books, including 85 books so far this year, and if you’re interested, here’s my full Reading List.

DAYS LEFT UNTIL I ACCEPT DELIVERY: 106

*Outline 30 Medium Articles | 30 LEFT

*Publish 14 Medium Articles | 12 LEFT

*Publish 3 Reading Life Newsletters | 2 LEFT

*Publish 4 Creator Launch Academy Videos | 4 LEFT

*Publish 5 YouTube Videos | 4 LEFT

*Record 14 YouTube Videos | 13 LEFT

*Script 14 YouTube Videos | 13 LEFT

*Reorganize My YouTube Studio | INCOMPLETE

*Update My YouTube Channel | INCOMPLETE

*Update Author Promotion Page | INCOMPLETE

*Update Patreon Book Notes | 16 Notes Updated

DATE RANGE: December 15th—21st

Woke Up: 8:00AM

Sleep Quality: 80%

Pages Read: 116

Workout: Rest Day

Work Completed:

Posted 1x on Instagram

Posted 5x on Twitter

Posted 4x on Threads

Posted 3x on LinkedIn

Posted 3x on Facebook

Published 1 YouTube Video

Worked on Next Reading Life Newsletter

Worked on Creating Sponsorship Deliverables

Worked on Current Author Campaigns

Managed Creator Launch Academy Community on Skool

Completely Organized My Workflow for Tomorrow

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Major milestone hit today. 10,000 subscribers of The Reading Life! Way cool. Reading The Science of Scaling, by Benjamin Hardy has me setting higher and more “impossible” goals, so I may increase my goal to 50,000 subscribers by the end of April. Very possible, especially with all the money I’m funneling into Facebook ads and Beehiiv Growth Boosts, etc. More on that soon.

But eh, I’m gonna go read for a bit before bed, and I’ll talk to you soon!

All the best,

Matt Karamazov

P.S. Whenever you're ready, here are three more ways I can help you:

  1. Book a 1-1 strategy call with me and we’ll get you up to $5K/month in revenue by following a custom plan we’ll build together.

  2. Become a Premium Member of The Reading Life newsletter and enjoy unlimited access to 150+ Premium Book Breakdowns, my complete notes from 1,400+ books, exclusive discounts, and more.

  3. Join Creator Launch Academy, my private business mastermind for educational content creators who want to stand out in their niche, build multiple revenue streams, and go full-time with their creative passions.