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Why Did This YouTube Video Suddenly BLOW UP??
Matt Karamazov
January 29, 2025
YOUTUBE đź“š THE READING LIFE đź“š PATREON
đź“š Hey! Time to win.
I watched a video today on YouTube that had more than 600,000 views as of yesterday, but I soon noticed something that was pretty unbelievable.
Even though it had been published almost four years ago, as of last month it only had around 1,500 views.
Then, a month later, it had 613,000 views!
Imagine this: the guy uploaded this video years ago, heard crickets for more than a thousand days…and then suddenly the YouTube algorithm swoops in and delivers his message to more than half a million people!
IN. A. MONTH!
That’s insane. But it also goes to show you something important:
You just gotta hit “Publish,” man.
YOU NEVER KNOW.
I’m not sure whether this is “life-changing” for that creator yet, but I did notice that’s started to upload new videos again, and my guess is that he’s redoubling his efforts to gain traction on that platform. I would!
Because look, I definitely do track my analytics on YouTube, as it’s a big part of my content strategy this year and I want to do YouTube “right.” Ya gotta know your numbers.
But at the same time - the very same time - you also have to release the results to the algorithm, after having done everything you can to make sure your video’s a winner.
Sometimes, all you need to do is wait.
Speaking of YouTube, one of the best business books I read last year was So Good They Call You a Fake, by Joshua Lisec, and I was able to interview him for my podcast, which is live now on YouTube.
In the episode we talk about how haters are actually one of your BIGGEST marketing assets, how to stand out when you're just starting your career, how to turn controversy that would get most people fired into hundreds of thousands of dollars in profit, and more…
Here’s the podcast:
If you want my personal help to add between $1-5K/month in monthly recurring revenue to your business, and grow your audience and authority by leaps and bounds at the same time, The Competitive Advantage community is exactly where you need to be. Join here.
Within My Direct Control:
Publish 14 Reading Life Issues | 5 Newsletters Left
Publish 12 New Course Videos | 11 Videos Left
Publish 15 YouTube Videos | 8 Videos Left
Publish 150 Medium Articles | 146 Articles Left
Completely Update Instagram Profile | In Progress
Completely Update YouTube Channel | In Progress
Update 30 Patreon Book Notes | 10 Book Notes Left
Not Within My Direct Control:
Get Monetized on YouTube | 3,447 Watch Hours Left (13.8% Complete)
Negotiate 12 Newsletter Partnerships | 10 Partnerships Left
Organize 12 Instagram Collaborations | 9 Collaborations Left
Reach 120,000 Instagram Followers | 4,263 Followers Left
Reach 25,000 Threads Followers | 2,100 Followers Left
Reach 9,000 Twitter Followers | 1,052 Followers Left
Reach 2,200 Medium Followers | 157 Followers Left
Reach 1,400 Facebook Followers | 95 Followers Left
Reach 2,000 LinkedIn Followers | 831 Followers Left
Reach 5,000 YouTube Subscribers | 3,259 Subscribers Left
Reach 10,000 Reading Life Subscribers | 4,910 Subscribers Left
Reach 1,000 Competitive Advantage Subscribers | 298 Subscribers Left
Reach 50 Competitive Advantage Members | 1 Member Left
Reach 50 Patreon Supporters | 12 Supporters Left
Note: I’ll update follower counts once per week, since it’s such a waste of time to go through all of them every single night. Also, Threads annoyingly doesn’t give exact numbers. Oh well.
Publish 3 Reading Life Issues | 1 Newsletters Left
Publish 3 New Course Videos | 3 Videos Left
Publish 4 YouTube Videos | 2 Videos Left
Publish 30 Medium Articles | 27 Articles Left
Upload New VSL for Skool Community | Editing Now
Update 10 Patreon Book Notes | 10 Book Notes Left
Note: “Week Four” Runs From January 22nd-31st
Woke Up: 11:00AM
Sleep Quality: 92%
Pages Read: 60
Workout: Rest Day
Work Completed:
Posted 2x on Instagram
Posted 4x on Twitter
Posted 4x on Threads
Posted 2x on LinkedIn
Posted 2x on Facebook
Published 1 YouTube Video
Worked on Current Author Campaigns
Worked on Feel-Good Productivity Breakdown
Managed Paid Competitive Advantage Community
Completely Organized My Workflow for Tomorrow
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Really falling behind on my monthly goals in terms of content production (and reading too, if I’m being honest). I’m not entirely happy about it, obviously, but I’ve also made a TON of progress on some key metrics, which is awesome.
I’ve got plenty of cashflow coming in, growth on social and my newsletter is great, landing lucrative and exciting deals with people I want to work with…things are coming together nicely! I know where I have to improve though.
For one thing, I’m getting undisciplined again with respect to my sleep, and I need to get on top of that again if I’m to have ANY chance of getting back on track content-wise next month.
But hey, it’s 4:41AM here right now and I’m going to bed!
All the best,
Matt Karamazov
P.S. Whenever you're ready, here are three more ways I can help you:
Work with me personally to scale your business past $5K per month and experience the intoxicating freedom of finally being in control of both your time and your income. High-performers only.
Become a Premium Member of The Reading Life and enjoy unlimited access to 150+ Premium Book Breakdowns, my complete notes from 1,300+ books, exclusive discounts, monthly donations made on your behalf to an incredible literacy charity, and more!
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